Newman University’s Graduate Certificate in Data Analytics affords a unique opportunity for professionals to acquire high-demand knowledge and skills within the span of a single calendar year. This certificate is designed for individuals who have already completed a bachelor’s degree and desire to become a part of the growing community of data professionals. The knowledge and skills acquired will be immediately applicable across many fields, from banking to healthcare administration to sports analytics. And it will be relevant across all business units, from administration to marketing, finance, human resources, and supply chain management.
The coursework for this certificate can be applied directly toward the Masters of Business Administration with Business Analytics concentration at Newman University.
Those who have already completed an MBA or other graduate degree may add this certificate to further enhance their educational background.
MBA Application ProcessRequest More Info
Program Curriculum
Core Courses
Total of 12 Credit Hours
BSAD 6433 Data Analysis & Visualization
This course will explore current trends in data analysis, with a focus on descriptive analytics and data visualization. Students will develop proficiency in designing and developing interactive digital dashboards using software such as Tableau Desktop, Microsoft Power BI, etc.
BSAD 6434 Database Systems & SQL
A graduate-level survey of current database technologies, with hands-on experience designing, managing, and querying databases. Includes training in SQL for composing queries.
BSAD 6863 Descriptive & Predictive Analytics
Students will deepen their understanding of data analysis processes, tools, and techniques, including both descriptive and predictive analytics. Students will advance their proficiency with industry-leading analytics and visualization software and refine their presentation and reporting skills.
BSAD 6873 Data Analytics Seminar
Advanced study of current trends, methods, and techniques in data analysis processes and procedures, culminating in one or more significant projects, designed to prepare students to play a leadership role in real-world analytics projects.
Looking for an MBA in Data Analytics?
The Newman University School of Business also offers an MBA degree concentration in Data Analytics.
Business Data Analytics Career Outlook
Market Demand for Business Data Analytics Graduates
National Demand
The following data is from the U.S. Bureau of Labor Statistics Occupational Outlook Handbook (OOH)* and O-NET OnLine (O-NET), sponsored by the U.S. Department of Labor. ** As a baseline, the projected growth for all U.S. occupations is 7.4%. The median annual salary for all U.S. occupations as of 2017 is $37,690. ***
The following table begins with the Operations Research Analyst career, which the Business Data Analytics major or the Data Analytics minor would prepare students to enter. (I will provide its full description below.) The other careers are also opportunities for which our graduates will be competitive applicants.
Career | Growth | Median Salary |
|---|---|---|
Operations Research Analysts (OOH) | 27% | $81,390 |
Market Research Analysts (O-NET) | 15% | $63,230 |
** https://www.onetonline.org/
*** “Employment Projections.” Bureau of Labor Statistics. Accessed September 2018. https://data.bls.gov/projections/occupationProj
The Operations Research Analyst Description (OOH)
The OOH describes this role as follows: “Operations research analysts use advanced mathematical and analytical methods to help organizations investigate complex issues, identify and solve problems, and make better decisions.” The typical entry-level education is a bachelor’s degree.
Other Potentially Relevant Career Categories
The following career categories would also be of potential relevance to Business Data Analytics majors, and to Data Analytics minors with emphases in sciences and other fields.
Career | Growth | Median Salary |
|---|---|---|
Credit Analysts (O-NET) | 5-9% | $71,290 |
Business Intelligence Analysts (O-NET) | 5-9% | $88,510 |
Intelligence Analysts (O-NET) | 5-9% | $79,970 |
Clinical Data Managers (O-NET) | 15% | $84,060 |
Information Security Analysts (O-NET) | 15% | $95,510 |
Bioinformatics Technicians (O-NET) | 5-9% | $47,400 |
Social Science Research Assistants (O-NET) | 2-4% | $46,000 |
Geospatial Information Scientists and Technologists (O-NET) | 5-9% | $88,510 |
Statisticians (OOH) (typically requires a Mathematics major, often with a Master’s degree) | 33% | $84,760 |
Computer and Information Research Scientists (OOH) (requires a Master’s or Doctoral degree) | 19% | $114,520 |
Computer and Information Systems Managers (O-NET) (requires significant work experience) | 10-14% | $139,220 |
Regional Demand
As of September 2018, job searches using Glassdoor.com, reveal a significant number of position openings which are of direct relevance to the Business Data Analytics major, as well as the Data Analytics minor. (Glassdoor.com has emerged as one of the top search tools for technology and data-related careers. For example, a search in Glassdoor.com tends to yield advertisers from most or all of the companies who advertise in Indeed.com, plus more additional companies.)
Wichita (100-mile radius)
Search Term* | Openings** | Salary Range | Representative Companies |
"Data Analytics" | 79 | $64K avg | Koch, Cargill, Staffigo, Greenwich AeroGroup, Farmers Edge |
"Business Intelligence" | 40 | $55K - $103K | High Touch, Koch, Textron, Staffigo |
"Market Analyst" | 40 | $55K - $82K | Sinclair Broadcast, Koch, CURO, Cargill, American Agcredit |
Kansas City (100-mile radius)
Search Term | Openings | Salary Range | Representative Companies |
"Data Analytics" | 541 | $37K - $87K | Cerner, Valorem, Spring Venture Group |
"Business Intelligence" | 228 | $43K - $96K | Cerner, Data Systems International, AXIS Capital |
"Market Analyst" | 252 | $37K - $84K | SelectQuote, Sullivan Higdon & Sink, eSolutions |
Oklahoma City (100-mile radius)
Search Term | Openings | Salary Range | Representative Companies |
"Data Analytics" | 209 | $40K - $80K | LifeShare of OK, Sirius Computer Solutions, Nesco |
"Business Intelligence" | 153 | $40K - $85K | Diamondback Energy, TEKsystems, Robert Half Technology |
"Market Analyst" | 155 | $40K - $70K | RELX Group, Staffigo Technical Services, INTEGRIS |
Dallas (100-mile radius)
Search Term | Openings | Salary Range | Representative Companies |
"Data Analytics" | 3,003 | $45K - $110K | Business Centric Technology, MEDecision, Micro Focus |
"Business Intelligence" | 1,572 | $55K - $110K | Securus Technologies, Keurig Dr Pepper, McKesson |
"Market Analyst" | 1,512 | $50K - $95K | Colony Capital, Ambit Energy, Aviall, Fannie Mae |
Bentonville, AR (100-mile radius)
Search Term | Openings | Salary Range | Representative Companies |
"Data Analytics" | 241 | $55K - $95K | Walmart, Cognizant, Wipro, Procter & Gamble |
"Business Intelligence" | 92 | $50K - $100K | Nielsen, Solve, Retail Insights, Advantage Solutions |
"Market Analyst" | 105 | $55K - $95K | Nestle, Newell Brands, Oracle, Hormel Foods Corp |
Denver + Colorado Springs (50-mile radius for each)
Search Term | Openings | Salary Range | Representative Companies |
"Data Analytics" | 1,950 | $45K - $95K | Broadspire, P2 Energy Solutions, BKD, The Integer Group |
"Business Intelligence" | 650 | $45K - $120K | Evolve, Webroot, DaVita Inc, Transamerica |
"Market Analyst" | 886 | $50K - $100K | Spectrum, Webroot, Computershare |
* The search terms reflect a cluster of searches which, upon investigation, tend to bring position results that are most relevant to our future Business Data Analytics majors and Data Analytics minors. There is significant overlap between the results for each search term. “Business Intelligence” often results in a sub-set of search results found for the search “Data Analytics.” The “Market Analyst” search term occasionally brings results not found in the other searches, though there is a great deal of overlap.
** We have shown data for all full-time position advertisements, from entry level to senior level positions, in order to give a representation of the entire field which our graduates will enter.
Regional Employer Interviews & Feedback
The School of Business has visited several regional employers — including Koch Industries, Spirit Aerosystems, High Touch Technologies, and others — to ask them about their needs for Business Data Analytics graduates and the kinds of knowledge, skills, and related qualities they would like to see in graduates. CEO’s, VP’s, senior employees, and recruiters all report very similar needs:
- All desire graduates with the qualities of an educated professional, including an understanding of the world of business and the ability to explore and interpret data to shed light on business priorities.
- All desire graduates with a strong set of software skills, including significant skill with Microsoft Excel, and at least a familiarity with data visualization software: typically, either Tableau or Microsoft BI.
- All desire students with an understanding of relational database software and the ability to use SQL to query databases.
- Some desire students who have familiarity with analytics programming in R and/or Python. (We believe this will be a growing need. Moreover, these skills are an on-ramp to graduate work leading to higher-salary data sciences careers.)
- Some employers desire students with skills in programming and/or the Extraction, Transformation, and Loading of data from operational databases to data warehouses and/or analytics and visualization software.
- All desire graduates with stellar presentation skills, including an understanding of effective visual presentation.
- All desire students who demonstrate strong interpersonal and group communication skills, including the ability to cultivate credibility with clients — both technically-minded clients and non-technical.